Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Demographic and motivation variables associated with Internet usage activities
Source Internet Research, 11, 2, pp. 125-137
Year 2001
Database OCLC ECO
Access date 29.06.2004
Abstract Examines demographic variables (gender, age, educational level) and motivation variables (perceived ease of use, perceived enjoyment, perceived usefulness) associated with Internet usage activities (defined in terms of messaging, browsing, downloading and purchasing). A total of 1,370 usable responses were obtained using a Web page survey. Results showed that males are more likely to engage in downloading and purchasing activities while females are more likely to engage in messaging activities. Younger users engage in messaging and downloading activities to a greater extent than older users. Perceived usefulness is associated with the four activities, while perceived ease of use and perceived enjoyment are associated with messaging, browsing and downloading activities.
Access/Direct link OCLC ECO (full text)
Year of publication2001
Bibliographic typeJournal article
Print

Web survey bibliography - Other (439)

Page:
Page: